The Goal State

• California College Guidance — Learn about the steps and options to start a California college education.
• California College Student Success Assistance — Ongoing support and concierge service for out-of-state college students and their parents in Northern California.

• Workforce Coaching — Optimize your career steps by setting clear goals, developing habits, and meeting your goals through a weekly cadence.
• Startup Consulting — Benefit from our proven track record in various sectors. In just 5 days, we will help you articulate your idea, product, or service and prepare it for implementation. Industries we helped include digital advertising, fashion, food, media, and social networks.

• Lifestyle Inspiration — A personalized 3-day hosted active getaway in Northern California demonstrating a balanced parental lifestyle with impressions and insights that will inspire you for a lifetime.
• Lifestyle Optimization — A 90-day program designed for a lifestyle change implementation. This program is about setting goals and providing the tools and support to help you achieve them. If you already know what you want or need to do, we help you make it happen.
• Leadership Coaching — Optimize your leadership style by stepping outside the box, setting clear goals, and meeting the goals through a weekly cadence.
• Business Consulting — A 5-day sprint to optimize your organization, product, or service. We have a proven track record in classifieds, inspection & verification, government agencies, telecommunications, and utilities.

We are Marko and Irena Dugonjić, active parents of four (21, 16, 13, and 5 YO), award-winning business owners, international travelers, outdoors and fitness enthusiasts, and life-long learners. We have helped numerous individuals and parents achieve their personal and professional goals.

Our programs are designed to be adaptable, fitting seamlessly with most health and fitness programs, business frameworks, personal philosophies, and belief systems. We are here to help you with your educational and professional next steps, cross-cultural communication, and lifestyle optimization, so you can live the life you always wanted.